“Imagine making a batch of wonderful wine, but then finding that there was a small amount of contamination that had got into the vat, and then into the wine before anybody noticed. You basically have to throw it all away and that’s what we realised needed to happen and that’s why we withdrew the report. And it’s also why we were very clear that when we withdrew the report, we were NOT saying that the findings were wrong, rather we were saying that the study could no longer be treated as statistically reliable. ”
So said the CEO of the Bible Society on 30th April in a YouTube
hosted webinar titled ‘The Quiet Revival one year on – what’s the story?’
A lot of people in the chat were interested to know what the Bible Society
would say following the withdrawal of the increasingly infamous Quiet Revival
report.
The attendance varied between 400-500 people throughout the
one and half hour session.
The description of the event read: ‘Hear from Paul Williams,
our CEO, and a whole host of guests sharing their insights from different
contexts, including Dr Rachel Jordan-Wolfe, Amanda Bedzrah, Bishop Mike Royal
and Swarzy Shire.’
And we did.
In a pre-recorded segment, Stephan Shakespeare CEO and co-founder of YouGov intoned (from far away in space and time):
“It was so disappointing to discover that the research we conducted for you
didn’t live up to the standards we set for ourselves and that you expect from
us. I want to re-iterate that YouGov takes full responsibility for the outputs
of the original 2024 research and we apologise for what has happened… I thank
you for your understanding.”
The Bible Society, being offered a free re-survey has
accepted YouGov’s apology and is running the survey again in “the next couple
of months” (alongside commissioning other survey providers.)
The rest of the webinar passed pretty much as you may expect
with some people saying that despite the withdrawal of the quantitative data,
they had seen some qualitative evidence of a revival and that there is now more
openness and curiosity about Christianity. Someone mentioned that independent Bible
sales stats really have increased in the last couple of years by well over 100%.
Others spoke of churches seeing new members and more people getting baptised.
Another spoke of a new church member who had had a dream about Christ recently
which was so visceral that he had become a believer in a day. There was also
the obligatory very vocal Humanist in the chat, chagrined at the lack of
apologies.
The main question lingered in the air though. ‘So, is there a Christian revival,
or the leading up to a revival – or not?’ Water cannot be turned to wine
without a miracle from God. It either remains water or becomes wine. I’m
thinking an expensive Merlot.
I was struck once again at our capacity to make something so inherently
interesting, so incredibly boring. Turning wine into water.
My question was not read out in the webinar so I put it to the Bible Society by
email…
Why was the Bible Society seemingly the ONLY organisation apparently affected by the YouGov error?
Mark Woods, from PR in the Bible Society replied:
"First, we don’t actually know whether this is the case or not. My understanding is that it was quite a laborious process to find out what had gone wrong with our survey, and it was only because it was subject to such intense criticism that the work was undertaken. If there wasn’t this incentive in the case of other surveys YouGov wouldn’t have done this."
I asked: To what extent is the truth of the matter that the Quiet Revival was all just YouGov's bodge-up?
"You’ll have to decide that for yourself. We repeatedly asked them to check their working. We delayed the release of the report for three months while we went back to them again and again with questions. Every time there was a new criticism we contacted them again. There was lots of supporting evidence in terms of a rise in conversions, vastly increased Bible sales etc, to support the thesis of a rise in churchgoing, which gave us some confidence that YouGov hadn’t got it wrong. We don’t think we could have done more to check it."Is there a Christian revival or not in the UK? Or just a possible lead up to one?
"It depends on what you mean by ‘revival’. We specifically said in The Quiet Revival that this was not a ‘traditional’ revival in the sense of packed churches and supernatural phenomena – hence the ‘Quiet’ revival. Whether there is a rise in churchgoing in absolute numbers we don’t yet know, and we won’t know until our next report – probably in the autumn. We do know though from other public sources that there is a change in the spiritual atmosphere, with a greater receptivity to and curiosity about religion, particularly among young people. There are many stories about churches seeing growth, organisations like Alpha seeing unprecedented interest etc. Whether this is revival depends on your definition of revival! Personally I’d prefer to talk about opportunity, openness, a ripe harvest."I will try to report more on any important, new developments to do with the whole subject (not just the quiet revival report).

